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VINCI And TVO Team Up to Help Kids Learn

FOR IMMEDIATE RELEASE

VINCI AND TVO TEAM UP TO  HELP KIDS LEARN

New Digital Content Agreement Makes TVO’s Educational Content available for VINCI Early Learning Systems

SANTA MONICA AND TORONTO, CANADA (July 16, 2012) – Rullingnet Corporation, home of VINCI Early Learning Systems and TVO announced today an agreement through which TVOKids content will be available to VINCI users on July 16. Combining Rullingnet’s expertise in offering mobile learning solutions with TVO’s creative educational content, it demonstrates both organizations’ commitment to helping children use technology as a tool to engage in every day learning for future success.

Rullingnet, the pioneer and innovator of early childhood education using technology as a tool, will launch the highly anticipated VINCI Kids Library in July. VINCI Kids Library, including interactive stories, learning games, videos, with over 500 titles at launch, has received enthusiastic support from developers and leading children’s content providers, expecting 1000 titles before end of the year in a safe guarded children-only library free from commercials, violence, adult content and additive in-app purchases. As the leading educational media brand for children, TVO fosters early learning development by creating innovative award-winning educational resources, including apps, games and videos. VINCI Kids Library will include popular TVOKids games such as Alphabet Goop, Tumbletown Mathletics and Amazing Spelling Fleas – all based on the Ontario school curriculum and designed to help improve children’s math, science, and literacy skills.

“We are thrilled to be partnering with TVO,” said Dr. Dan D. Yang,  Creator of VINCI and CEO of Rullingnet Corporation. “Our vision for the future of early childhood education is closely aligned with TVO where both organizations firmly believe in building children’s core capabilities and problem solving skills during their early years.”

An innovator in children’s educational media for more than 40 years, TVO tests all its kids’ content in classrooms to ensure that learning objectives from the school curriculum are met. Acording to a 2011 Ipsos Reid poll, Ontarians rate TVO as both the “most trusted” and “most educational” media brand for kids in Canada. In addition to the content agreement, Rullingnet will support TVO with a financial sponsorship that will allow TVO to provide additional digital learning content for kids. “TVO is proud to partner with Rullingnet Corporation for the VINCI learning systems,” said Lisa de Wilde, Chief Executive Officer of TVO. “As part of our aggressive digital strategy, we’re always looking to expand our business networks with leading players in educational media and to position TVO to test new business models for future revenue potential.”

About VINCI

VINCI was created as a new category of fun learning tools with the goal to engage, empower and educate children. By using a scaffolding teaching method designed by developmental psychologists, parents encourage the children to participate in constructive play and promote early learning. Unlike any other electronic toy or tablet, VINCI grows with the child by offering VINCI Curriculum, a step-by-step learning structure comprised of 43 learning subjects and 3 levels of assessment. www.vincigenius.com; https://twitter.com/#!/search/VINCIGenius; https://www.facebook.com/vincigenius; http://pinterest.com/vincigenius/

About TVO

TVO is Ontario’s public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVOKids exists to help Ontario’s 21st century learners be successful in school and in life. Developed for every kind of young learner and covering virtually all Ontario Curriculum areas for grades JK-5, TVO-produced children’s programs, web activities and mobile apps are built in collaboration with TVO’s on-staff educator and student and teacher-tested to ensure specific educational objectives are met. TVO is funded primarily by the Province of Ontario and supported by sponsors and thousands of donors. For more information, visit tvo.org.

Press Contacts: Kamar Shah, Rullingnet Corporation, press@vincigenius.com

Laura Hughes, TVO, lhughes@tvo.org  
Kamar Shah

Kamar Shah has been a major player in the telecoms and entertainment industries for the last 15 years. He has been instrumental in connecting some of the world’s largest brands with the innovative technology they need to succeed and stand out from the pack. He has a unique knack for recognizing a great opportunity or void and fulfilling that space with a solid commercial proposition – delivering not only marketing achievements but also commercial success. This acumen, when combined with his charismatic personality, makes him an excellent representative for any organization wishing to succeed in any marketplace. Kamar’s career responsibilities have included complete end to end ownership of marketing strategy including global marketing campaigns, ATL, BTL, Digital Marketing, Event Management, Sponsorship, Global Agencies, Staff and Multi-Million dollar budgets. He has also launched some of the first services on mobile in Europe and has acted as a consultant for brand names such as Sony Music, Coca Cola and HMV on mobile marketing opportunities and his portfolio also includes global marketing strategies for David Bowie, Beyonce and Universal Music.

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